Summary of the eRumor: Various emails and Facebook group pages
say that the popular Internet social network will be charging members for its
use. Some say that the fees may run up to £$14.99 (about $24.13
U.S.) per month. Later versions say that Facebook has released a
new price grid for members with monthly fees as low as $3.99.
The Truth: In September 2011 Facebook made some
modifications to their social network site which sparked an old hoax to
rise from the ashes. This eRumor began circulating in 2010 saying
that users would be charged $24.13 per month to access Facebook. It
reemerged in July 2011 and later again the following September after the
popular site added some modifications to their pages.
The social network site does not need to charge
members monthly fees because it makes most of its revenue from
advertising, which is viewed by more than 800 million active users.
According to a
September 20, 2011 article in Bloomberg, the company is expected to
earn $4.2 billion in advertising revenue and is expected to make $470
million from the sale of game credits. In 2010 advertising sales
amounted to $1.86 billion and game credit sales earned Facebook $140
Addressing the original hoax, a Facebook spokesperson said, “We have no
plans to charge users for Facebook's basic services. Facebook is a free
service for its 350 million users,” according to a
January 12, 2010 article in England's Telegraph.
The article said that the rumor "about Facebook charging for its content
appears to have come from a hoax email circulated on the site.'
A real example of the eRumor as it has
appeared on the Internet:
They are thinking about charging money
to have a Facebook starting in July 2010!! I dont know about you guys
but if they do start charging, IM LEAVING!!!
“It's official. signal at 12:20 it even passed on tv.
Facebook will start charging this summer. If you copy this on your wall
your icon will turn blue and facebook will be free for you. Please pass
this message if not your count will be deleted. p.s, this is serious the
icone turns blue, So please put this on your wall”
FACEBOOK JUST RELEASED THEIR PRICE GRID FOR MEMBERSHIP.
$9.99 PER MONTH FOR GOLD MEMBER SERVICES, $6.99 PER MONTH FOR SILVER
MEMBER SERVICES, $3.99 PER MONTH FOR BRONZE MEMBER SERVICES